WeSC Eyewear 2017/18

We are proud designers and producers of WeSC Eyewear.

WeSC is the Swedish streetwear brand with origins in the skateboard scene. WeSC Eyewear is a collaboration between WeSC´s own design department and Irene Toreheim, one of our designers at the studio in Malmö. 

You can find the whole collection in our online shop for retailers here.

 

Today WeSC produce core streetwear apparel for a large audience of consumers who value refined design and quality while still remaining true to WeSC´s skateboard origins.

WeSC has built a natural relationship with inspiring, provocative and upcoming figures in music and sports on their way to becoming a respected fashion brand. They cautiously mix sportswear basics with fashion spirited apparel. The latest collections offer a contemporary urban line infused with iconic and graphic elements, giving the perfect balance between style and functionality.

Irene Toreheim, Eyewear Designer

Irene Toreheim is the responsible designer for WeSC Eyewear. Her way in, to find the true heart of the brand, was to study their current and previous lines of apparel. Her challenge was to reflect that style in optical glasses. It is a tight collaboration between the mother brand who sets the keywords and the interpretations of OPO Scandinavia into wearable, trendy frames. 

WeSC_3

 

 

You can find the whole collection in our online shop for retailers here.

Retailers: Please ask your local sales representative if you are interested in the new WeSC collection. Contact details

Photos by David Gabrielron, Kiia Valavaara, make up by Vanessa Carter, models Fatmir from Nordic Model Agency and Helena Ponelli.